Photosynthesis Essays - Photosynthesis, Plant Physiology

Photosynthesis Photosynthesis is the procedure by which chlorophyll - containing creatures - such as green plants, green growth, and a few microorganisms - catch vitality from light and convert it to synthetic vitality. For the procedure of photosynthesis to occur the creature must contain chloroplasts. Chlorophyll is answerable for the green shading in plants and is additionally answerable for their capacity to photosynthesize. Photosynthesis is normally completed in the leaves of green plants, however it can additionally happen in different pieces of the plant, for example, the stem. The reasonable compound condition for photosynthesis is: Sunlight + 6CO2 + H2O - yields-C6H12O6 + 6O2 The motivation behind this lab is to address the inquiry, Is daylight required for photosynthesis? III.) Experimental Design/Materials and Strategies The primary analysis was designated Isolating Plant Pigments. In this first analysis the materials that you need are a bit of green plant (collard greens), a bit of chromatography paper, dissolvable, and a test tube. The first thing you do is take your green plant and crease it up firmly. Second, you lay the plant on the chromatography paper and crush portions of the plant onto the paper. Next you mark the outside of the cylinder with a wax pencil where the base of the colors are. At that point we remove the paper once again from the cylinder and include the dissolvable to the base of the test tube. Next we need to hold up fifteen to twenty minutes for the witness what will to the paper. The motivation behind this analyze is to perceive what number of various colors will isolate from the green plants. The subsequent investigation was classified Recognizing Carbon Dioxide Ingestion in Green Plants. In the second analysis that was directed the materials required are three enormous test tubes, some Elodea plants, bromthymol blue arrangement, and a bit of tin foil. The principal thing you do is place pieces of the Elodea plant in two of the test tubes. Second you include the bromthymol blue arrangement, which is a carbon dioxide marker, to the test tube almost to the top. The third cylinder is loaded up with bromthymol blue arrangement and is utilized as a control with the goal that you can look at shading change. Next you wrap one of the Elodea containing tubes in tin foil so it doesn't get daylight. The other Elodea containing cylinder ought to be set in the light. All ought to remain along these lines for a twenty-four hour time span. The reason for this trial is to distinguish when carbon dioxide is discharged or picked up. The third examination is called Identifying Starch in Leaves. Starch isn't an aftereffect of photosynthesis, however we imagine that it originated from sugars delivered during photosynthesis. The materials required for this analysis are a hot plate, two little measuring glasses, water, ethanol, a leaf from a Coleus plant presented to light; a light denied plant, and an iodine arrangement. The primary thing you do is bubbling the light uncovered leaf in water for one moment. Next you heat up a similar leaf in ethanol for one moment or until the leaf has turned white. Remove the leaf from the ethanol and spot it on a little petri dish and absorb it the iodine arrangement. On the off chance that the plant contains starch the shade of the iodine will change from a corroded red shading to a dull purple or dark. Next you take the light denied plant and bubble it for one moment in water. Remove it from the water and spot it in the ethanol arrangement and bubble it for one moment. Remove the leaf from the ethanol and spot it on a little petri dish and spread it in iodine. The reason in the event that this test is to identify starch in green plants. IV.) Results In the first lab that was led our outcomes came out positive that light is required for photosynthesis to happen. In this analysis I had three shading shades to isolate out on to the chromatography paper. Photosynthesis was present in these in light of the fact that the shades contained chlorophyll a, which plays an significant part in photosynthesis. Different shades contained carotene and xanthrophylls, which are both present in photosynthesis. In the second explore we utilized Elodea plants and a carbon dioxide identifying dissolvable to see at the point when carbon dioxide is discharged or picked up. In the primary cylinder with the Elodea enclosed by tin foil, with the goal that it couldn't get light, the plant picked up carbon dioxide during vigorous cell breath and turned the dissolvable yellow. In the control tube the

Rohingya Issues in Myanmar for Human Rights -myassignmenthelp

Question: Examine about theRohingya Issues in Myanmar for Human Rights. Answer: Presentation Aljazeera revealed that it had been a month of wretchedness for the Myanmar people group living in Rohingya. For as far back as one month, several the Myanmar have crossed the fringe to enter Bangladesh since Rohingya emergency began in Myanmars Rakhine state(Al Jazeera, 2017). The reason for the emergency is ascribed to the Rohingya contenders assaults that provoked the military crackdown. The emergency has made the universal consideration, and worldwide associations, for example, United Nations have denounced the military assault and obliteration of Rohingya people group property. Then again, Bangladesh has encountered deluge of Rohingya displaced people with most of them being kids and ladies. The universal network drove by the United Nations Human Rights Agency has named the Burma' Rohingya Crisis as ethnic purging (Lumpur, 2017). Human rights activists have denounced Burma pioneer for not having the option to secure Rohingya people group that has been stateless for more than thr ee decades. As much as the worldwide network and the west proceed denounce how the authority of Burma is managing Myanmar issue (Calamur, 2017) says that there are mistaken assumptions on the reason for Rohingya emergency. The strains between the Buddhists and Bengali-speaking Muslims in Rakhine state have been presence for quite a long time, however numerous individuals says it has been place for a considerable length of time. In any case, the most recognizable root can be followed in 1982. This was the period when Burmas junta enacted a law that distinguished 135 networks yet prohibited Rohingya people group. The move came as an amazement to Rohingya individuals since they had lived and delighted in equivalent rights when Burma got freedom in 1948. This was the start of the Rohingya ethnic gathering purifying since the neighboring networks felt that Rohingya individuals didn't merit equivalent rights as different Burmas residents. The years to come saw the Rohingya people group being oppressed and casualties of viciousness. The most exceedingly terrible savagery happened in 2012 that was executed on strict grounds. Accordingly more than 140,000 Rohingyans become inside dislodged (Calamur, 2017). The mounting global weight brought about Burmese government consenting to offer the Rohingyans decreased type of citizenship however with the condition that they must be enrolled as Bengali. Be that as it may, being unsettled from the long stretches of abuse and abuse, Rohingyans individuals denied the offer. The dismissal of the offer has kept on rendering Rohingya people group as stateless with different networks abusing and starting dangers against them. It is out of this abuse where Rohingya shaped a gathering of contenders with the point of ensuring their locale. The Burmese expressions the gathering as psychological oppressor and henceforth beginning the proportions of splitting down the entire network. The satiate coordinated compassionate disaster can be named as an unspeakable atrocity. Indeed, even before the beginning of the military crackdown, their lives had gotten so urgent in Myanmar to where they came about utilizing unsafe human dealing systems. For instance, in 2015 a large number of the Myanmar people group ceased to exist of starvation and others suffocated as they attempted to cross-outskirt to the neighboring nations to look for asylum. For quite a while Rohingya have persevered through shaky and uncovered life. As indicated by the World Food Program report, the Myanmar people group has recorded the most significant level of extraordinary food instability. The World Food Program report show that more than 80,500 youngsters under five years in the network experience the ill effects of intense hunger. The huge piece of the Rohingya enduring and absence of basic assets is to a great extent attached to the dehumanizing demonstrations that they have been presented to them since 1982. Society flourishes within the sight of harmony where all individuals are ensured their privileges. Moreover, the financial development and advancement of a district will be achieved if all individuals from are dealt with decently and equally(Marzoli, 2015, p. 12). Be that as it may, this not the best approach in Myanmar. The Rohingya have been disconnected from the general public, and they are treated as the awful rate residents yet truly the structure some portion of the Burma ethnic gatherings. For instance, before the beginning of the removals by the Burmese government, Rohingya had been denied their work openings and had been kept in towns a demonstration that can be alluded as containing them in outdoors detainment facilities. Also, the Rohingya had been presented to the brutality terrorizing that is sustained through disenfranchisement(Hossain, 2017). The Rohingya individuals experience the ill effects of starvation, hunger, desperation and extreme mental and physical sickness coming about because of limitations from training, labor, marriage, development and the ever-existing danger of coercion and viciousness. The persecution and the abuse guided towards the Rohingya equivalent to roundabout mass murdering. The treatment of the Rohingya can be credited to the cutting edge massacre. In a perfect world, present day annihilation involves long haul social building process(Green, et al., 2015, p. 21). It as a rule starts with mass homicide, disengagement and dehumanization, a fundamental procedure of debilitating the objective ethnic network. The demonstrations were all around determined by the Burmese government in 1982 when it neglected to perceive the Myanmar people group as a feature of the ethnic gatherings. What followed were the proportions of separation and dehumanization with the endeavors of disposing of the gathering. The exclusionary belief system has been utilized to crackdown the Rohingya from Myanmar. This is the philosophy that has been applied by the Burmese armed force to pulverize the Rohingya with the legitimization that Rohingya individuals are psychological militants. The Burma has utilized this method to make interior ill will to disintegrate the Rohingya. The advanced annihilation is to a great extent expand on publicity whereby media is the most utilized channel(Abdullah, 2017). For instance, the human annihilation among Hutus and Tutsis in Rwanda was huge filled by the media. Media made dread among the two networks by marking the Tutsis substandard compared to the Hutus. Similarly, a similar case is going on in Myanmar state. It is on record that Myanmar's state-controlled media has on a few events named Muslims as despicable human bugs. Furthermore, the national chiefs have seemed to acquire the expressions of the media and straightforwardly articulated negative notions about the Muslims (Lowenstein, 2015, p. 6). These are ethnic profiling that have segregated the Rohingya further constraining them to build up guarded systems that is presently being seen as psychological oppression. According to various perspective, it very well may be contended that the Burmese have utilized the Rohingya guard bunch as a method of supporting the e nd of the entire network. Be that as it may, the fundamental purposes for the ousting of Rohingya have been connected to religion, land getting and provincial prize(Forino, 2017). Joined with their helplessness, persecution and forswearing of citizenship it has been hard for the lives of Rohingya in Myanmar. There is still would like to end the ethnic purifying being completed by the Burmese government. Up to now, more than 400 individuals have kicked the bucket from the continuous eviction(Hossain, 2017). This calls the mediation of the neighboring nations just as the worldwide network. Nonetheless, there are obstacles being raised by the Burmese initiative to avoid the worldwide network its unlawful exercises that damage global standards and need regard to the human rights(Marzoli, 2015, p. 7). Rather than quieting the circumstance, the Burmese administration seems to excite the expulsion of the Rohingya by asking that military is focusing on the Bengali psychological oppressors when it is apparent that the property of blameless regular citizens is being set on fire and compelled to escape their homes. End Ample opportunity has already past the worldwide and local mounts their weight reliably on Myanmar government just as military to stop crackdown and offer assurance to all residents regardless their inception. ASEAN has an immense job to impact Myanmar to think about the assurance and regard of human rights. After consummation the brutality, the administration should start a procedure that will ensure the Rohingya are allowed impartial citizenship and conceded rights as others in the nation. What Rohingya has been experiencing is uncalled and would be others conscious for different residents just as society everywhere to place themselves in the shoes of the Rohingya. Diary Entries In light of the issue to be examined, it is fitting to apply the subjective technique for request. I find that phenomenological study is the most appropriate for investigating Rohingya issues in Myanmar. This sort of request includes various techniques that makes the aftereffect of the investigation dependable. The different phenomenological techniques they furnish the peruser with tantamount channels where the individual can choose the most proper data. I understood that utilizing the phenomenological explore study technique; I would have the option to acquire data through visiting individuals, watch recordings, read reports and even direct meetings. The mix of these strategies will give solid data to comprehend and examine the Rohingya issues in Myanmar. I viewed spared TV recordings to build up how the genuine circumstance of the Rohingya issues in Myanmar. This methodology gave me an away from of what Rohingya has been experiencing since the expulsion procedure began that has been begun by the legislature with a reason of managing the psychological militants. The recordings gave a portion of the Rohingya individuals may have experienced to assemble themselves to give barrier to their locale and rather confused with having a place with fear based oppressors. The recordings outlined the sorry state and enduring that Rohingya have experienced as they attempt to cross-fringe to Bangladesh. I discover it is fitting to enhance the video seeing strategy with perusing the report. I have through the various records with the point of getting the reason for the

Essay Sample Selection Tips

Essay Sample Selection TipsTextual analysis essay samples are in a way similar to the ones that are used for the writing of an essay on other subjects. The main difference between these and the others is that in case of writing an essay on textual analysis of the writer is required to be able to give explanations and facts about the type of topic to be discussed in the essay.As such essays require to be written very carefully, it is necessary to know a few tips so that the writer can gain the proper level of success while writing the essay. This will help the writer to ensure that the essay is written well and that all the facts and information are put down in the proper order. While choosing an essay sample, there are a few things that the writer needs to take note of before actually going ahead and choosing one.The first thing that the writer should do is to research subject and then choose an essay sample on the topic. If the writer wants to write an essay on child psychology then he or she should research the topic in question and then find an essay sample related to this topic. To help the writer here is a link to a site that allows him or her to get relevant information related to the topic.Another thing that should be noted is that different essay samples have different types of topics. It is always recommended that the writer not decide on a topic before he or she has gone through a sufficient amount of research on the topic. This is especially true when the topic of the essay is on a sensitive subject such as religion.The most important thing that the writer should take note of is that the topic is important. There are a number of topics that fall under this category. They include political issues, public policies, social issues, business strategies, crime and punishment, moral dilemmas, organizational culture, international affairs, and social development. It is advisable that the writer chooses an essay sample based on these key topics.Textual analys is essay samples are also available online, and these are actually great resources that the writer can use to ensure that the essay is written correctly. The best essay samples are available from both credible online sources as well as highly recommended bookstores. When choosing an essay sample online one should make sure that it has all the required content and facts that the writer needs for the purpose.One should also look at the kind of features that the online source offers. There are some sites that offer tips and techniques, while others may offer free tips for writing an essay on the same topic.Finally, when choosing essay samples the writer should look at the prices that are offered by different sources. If the writer needs to get several essays from different sources then it would be wise to invest in a subscription to one of the online services. The good thing about this is that the writer is ensured that all his or her articles are being delivered at his or her doorstep and are complete in all aspects.

Thesis Game Addiction - 2124 Words

TOPIC: Video Game Overuse. Date of Submission: February 28, 2011 Expected Date of Completion: March 2011 Thesis Supervisor: Mrs. Maricor I. Tancinco Submitted by: Mia Aira John Cary John Holden Table of Contents Chapter 1. INTRODUCTION 1 Chapter 2. METHODOLOGY 2 Chapter 3. RESULTS AND DISCUSSIONS 3 Chapter 4. CONCLUSIONS 10 Chapter 5. BIBLIOGRAPHY 11 ACKNOWLEDGEMENTS†¦show more content†¦3 People think Games are Harmful: 80% People think Games are not Harmful: 20% So, all in all, most of the respondents thinks, Games can bring harm to people. Majority of the respondents of Yes, answered that Games are harmful because they can affect Family Relationship and the Player will not be able to manage distinguishing the reality from game. Majority of the respondents of No, answered that Games are not Harmful because it’s just a sort of entertainment especially to the Youngsters. 4 Effects of children addicted to video games: * Increase in childhood Obesity. * Increased risk of light-induced seizures, musculoskeletal disorders of the upper extremities and increased metabolic rate. * Increased aggressive thoughts and aggressive behaviors, particularly in children under age 10. * Reduced pro-social (cooperative) behaviors in social interactions. The effects (or symptoms) of video game overuse are similar to those of other proposed psychological addictions. Video game overuse may be like compulsive gambling, an Impulse Control Disorder. 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Benefits of Early Childhood Education - Free Essay Example

Sample details Pages: 6 Words: 1891 Downloads: 8 Date added: 2019/03/13 Category Sociology Essay Level High school Tags: Childhood Essay Did you like this example? If school is about learning, and learning starts at birth, then the idea that we expect Kindergarteners to meet their first teachers at age five is all wrong (English, 2018). There is increasing research being facilitated on early education with specific emphasis on the overall benefits it has on children. The range of benefits discussed in recent research include academic achievement, behavior, educational progression and attainment, delinquency and crime, and labor market success, among other domains (RAND, 2005). Don’t waste time! Our writers will create an original "Benefits of Early Childhood Education" essay for you Create order While much research is available on the outcomes of early childhood education, it is the objective of this paper is to focus on the range of benefits and outcomes of early childhood education on disadvantaged and underserved children. In this literature review, I will discuss scholarly research findings which cover several elements of effective, quality early childhood education in underserved communities. This research covers topics such as how high-quality early education would narrow achievement gaps, lower involvement in the criminal justice system, and provide adequate return on financial investment for communities. What is Quality Early Childhood Education? Although there is substantial research data detailing what early education programs need to have in order to provide effective, quality education through Kindergarten; one study, synthesized by the RAND corporation (2005), had some interesting and promising findings. In 2005, the RAND Corporation did a research brief outlining scientifically based, published research on the benefits of early childhood education. The brief compared twenty early education programs throughout the nation, which provide varied, but effective approaches to early education. These programs used various interventions which span from prenatal services through Kindergarten readiness programs. According to an article, How Pre School Fights Poverty, Cynthia Lamy of ASCD.org, while the programs had various success in their methods, the research was able to conclude that each of the programs included a combination of the following elements: adequately trained, professionally educated caregivers/educators, smaller child-to-staff ratios, comprehensive and intensive services for children and families (Lamy, 2012). The information provided by this report details more about intervention features that generate better outcomes for children. This is significant because it equips policymakers and educators with valuable, scientifically sound data to achieve optimal designs for the children and families that they serve. Early Education Can Narrow Achievement Gaps The overwhelming evidence shows that children who enter kindergarten behind are likely to remain behind throughout their educational careers and beyond. These gaps in achievement are difficult to close with K-12 education alone. An article published on Every Child Matters.org, discusses the importance of early education and closing long-standing achievement gaps. This article references a report by Presidents Obamas Council of Economic Advisors titled, The Economics of Early childhood Investments, in which it discusses why high quality, dependable, affordable, and accessible child care for children early on is important as we continue to see growth in both the opportunity and achievement gaps children face nationally. Although still an issue, the research on achievement gaps shows promising results-in with the black-white disparity. In an analysis by President Obamas Council on Academic Advisers (2015), early childhood education increases cognitive and achievement scores by 0.35 standard deviations on average, or nearly half the black-white difference in the kindergarten achievement gap. Since higher income children are currently more likely to have access to high-quality early education, expanding access to underserved children would likely narrow the achievement. Although we know narrowing the achievement gap is a focus of early education, it is also important to understand what skills promote Kindergarten readiness and how to get children there. The above-mentioned article on the importance of early childhood education also states how communities can help ensure children show up to kindergarten ready to learn by providing options for accessing high-quality early childhood programs where they can develop the full range of skills necessary to be successful in school and life (Beaver, 2016). In addition to this, an infographic provided by the Zero to Three organization (2012), informs that a child who has received effective, quality early childhood education and is Kindergarten ready, will have the following attributes: healthy relationships with adults, varied experiences (especially with words/vocabulary), appropriate emotional responses (empathy, resilience, self-control etc.) and learn through play and be good problem solvers. These children, according to Mike English of Pre-KC, will now be ready for Kindergarten, they will also be more likely to read proficiently by then end of third grade, and ultimately graduate high school prepared for college or the workforce (English, 2018). Lower Involvement in the Criminal Justice System Research shows children who enter school at higher levels of readiness have higher earnings throughout their lives, they are also healthier and less likely to become involved with the criminal justice system. These positive effects suggest that investments in early childhood can benefit society. In research published by New York University Psychologys Adolescent Pathways Project, professor Hirokazu Yoshikawa discusses how early childhood education programs have long-term positive effects on social outcomes and delinquency. This research also states that improving cognitive and socio-emotional development and investing in early childhood education may reduce involvement with the criminal justice system. Lower crime translates into benefits to society from increased safety and security as well as lower costs to the criminal justice system. Early childhood education programs accompanied with family supports, provide a range of emotional, informational, and/or educational support to families with infants and preschool-age children. Early education programs are usually center based, and their core service is usually to provide an educational curriculum to groups of preschoolers or infants and toddlers, but they can also provide services as varied as basic preventive health care, informational support regarding parenting and child development, and emotional support (Yoshikawa, 1995). This literature states that programs which address multiple risk factors of delinquency in youth (ex: low-income households, single parent, low parent education level, low birth weight/preterm) and that blend aspects of family supports, and early childhood education are the foster the most promising results when it comes to steering youth away from involvement in the criminal justice system. Early Childhood Education Provides Adequate Return on Investment for Communities A common argument for supporting early childhood is that it is a good investment. To explore the idea of return on investment, the rationale behind the economic and business case for spending on early childhood would need to be explained. Early childhood programs cost money, of course, but studies show that the benefits associated with such programs also come with monetary gains and savings (RAND, 2005). In other words, the original investment generates a financial return. According to the RAND brief, if a low-income parent can secure a place for her child in a high-quality daycare program, that child is likely to benefit from exposure to a wider array of learning opportunities than he or she might have at home. Enrolling her child in daycare may also open the door for the parent to take on employment or further her education in order to improve her career prospects. Those individual benefits can be substantial, and life-changing. Other benefits of early childhood programs include state and local government, and society at large. Because high quality early childhood programs promote healthy development, they can generate savings by preventing the need for more expensive interventions later in a childs life .For example, studies show that participation in high-quality early care can help children avoid special education, grade repetition, and incarceration â€Å" all outcomes that imply large costs for government and for society (RAND, 2005). Furthermore, children (over the long term) and parents who participate in such programs are more likely to be employed; thus, revenue from their taxes and enhanced buying power can positively contribute to the economy (The Center for High Impact Philanthropy, 2018). For example, the National Forum on Early Childhood Policy and Programs has found that high quality early childhood programs can yield a $4 â€Å" $9 dollar return per $1 invested. According to Early Childhood researcher, Larry Schweinhart (2012), a 2009 study of Perry Preschool, a high-quality program for 3-5 year olds developed in Michigan in the 1960s, estimated a return to society of between about $7 and $12 for each $1 invested.The research is clear, early childhood stands out as a particularly noteworthy area for investment mainly because so many interventions appear to save money in the longer term. Trends and Issues in Early Childhood Education Although the research indicating benefits on early childhood education are promising, there is other data presented by research that is worth mentioning in this paper. Research has shown that children enrolled in Head Start programs benefit by receiving formal education before kindergarten. Likewise, it was shown that children enrolled in Head Start programs learned quicker than children not enrolled in these programs. In an interview with Kandace Buckner, the Educational Director of Innovators Prep Academy, a local early childhood program, children who attend early childhood programs enter kindergarten with a stronger sense of self and are acclimated to the structure of school. These skills are essential for boosting children who are disadvantaged (personal communication, October 12, 2018). However, the critics of early childhood education claim the differences between children enrolled in these programs and children not receiving early childhood education are only obvious during kindergarten, first, and second grade. During following years, children whove not received formal education prior to kindergarten test at the same level and behave like their peers with pre-kindergarten formal education (RAND, 2005). Therefore, these children may be at an advantage for a couple of years, but after that, their classmates perform at similar levels. Another major problem with some early childhood programs, such as Head Start, is that children qualifying for these programs usually come from families living below poverty-line, so these programs are not readily available for children from all backgrounds (RAND, 2005). Overall, the critical opinions seem to promote parent responsibility for properly educating their children over government/state funded programs for early childhood. Reaction Personally, the conclusions I drew from the research studied about early childhood education are that individuals and societies greatly benefit, in terms of social, economic, and other benefits, from it. The research shows that having greater emphasis placed on early education is one strategy to improve substance abuse, criminal behavior and cycles of poverty that plague many adolescents and young adults in underserved communities. With more schools moving toward implementing data-driven practices, it is important as educators to use that same method of data/research to improve the outcomes for underserved/disadvantaged children to help promote school readiness- access to quality early childhood education is one of the best ways to achieve this. Conclusion While parents, educators and even politicians have become active participants in the advocacy for early childhood education, much still needs to be done to address the issues and eventually reap the benefits discussed in this paper. Modern research on the benefits of early childhood education have brought to light how it impacts the achievement gap, reduces youth involvement in crime and presents a more than adequate return on investment for communities. We know that early childhood education benefits disadvantaged children, the task now is to convince society that the benefits surpass impacting only underserved, communities-but its reaches stretch across socioeconomic lines and racial barriers. It was the founder of the immensely popular Montessori program, Maria Montessori, who poignantly sums up the essence of the research on early childhood education when she stated, Early childhood education is the key to the betterment of society- a notation I adamantly agree with.

How Does The Consumption Of A Particular Energy Drink (...

IB Biology Cheyenne Cosman Dr. Sigworth March 28, 2015 Heart Rate IA Research Question How does the consumption of a particular energy drink (Red Bull) affect a human’s heart rate during exercise? Bakground Information The human heart has four chambers: two thin-walled atria, which receive blood, and two thick-walled ventricles, which pump blood. While veins carry blood into the atria, arteries carry blood away from ventricles. The atria and ventricles work collaboratively, alternating contraction and relaxation to pump blood through your heart. A human’s heartbeat is triggered by electrical impulses that travel down a specific pathway through the heart. The sinoatrial node, also know as the heart’s pacemaker, is a small bundle of specialized cells located in the right atrium, where the impulse starts. This electrical activity spreads through the walls of the atria and causes contraction. This forces blood into the ventricles. Therefore, the SA node sets the rate and rhythm of your heartbeat. The atrioventricular node is a cluster of cells between the atria and ventricles and acts as a gate that slows down the electrical signal before it enters the ventricles. Th is delay allows the atria to contract before the ventricles do. The His-Purkinje Network is a pathway of fibers that send impulses to the muscular walls of the ventricles and cause them to contract. This again, forces blood out of the heart to the lungs and body. 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Zen of Digital and Social Media Marketing - MyAssignmenthelp.com

Question: Discuss about the Zen of Digital and Social Media Marketing. Answer: Introduction: The use of social media requires that messages need to be targeted. The organization such as Qantas need to identify key audience. First the organization need to examine what its target audience are talking about, what their interests are as well as the prevailing attitude. This is essential in order to avoid backlash as experienced in the case of Qantas. Timing is an issue in the Qantas case. When the attitude of the target audience is understood, then the social media content can also be timed and tailored to match audience analysis research findings. This is essential as it can help avoid exaggerated messages given that social media messages should be well timed and audience-centered. Without audience attention, it is possible to have serious consequences as in the experience of Qantas. While an organization can use various approaches when coming up with social media messages, it is essential that a careful consideration is given to the approach used before an organization posts any particular content to social media platforms. Social media is a powerful tool influencing business strategy, brand, and culture. It, therefore, needs to be monitored and clear and immediate responses given in time to avoid negative consequences arising from lack of monitoring clients responses as seen in the Qantas case where no one was monitoring customers feedback. In order to overcome the past challenges of the brand, Qantas need to reconnect with its customer and inspire confidence once again. To build a positive public perception of the brand, Qantas should first begin by rebuilding trust. Trust is everything. Referrals and the willingness by clients to pay higher prices arise from being a trusted brand. Trust can be built by making sure that facilities used as well as air crafts are in good shape and of the right quality. Reconnect with employees Qantas should invest more in its Television advertising in order to reconnect with its clients across the globe. Television advertising captures the emotion of many people as it appeals to both hearing and visual senses. This should be accompanied by outstanding service delivery that can lure back lost clients. With this approach, the possibility of getting new clients is also high (Hyder, 2016) For successful social media engagement, there is the need for balance. Balance is the ability to manage a range of important and ongoing considerations effectively. This requires a well-planned social media strategy. Failure to maintain a balance can be costly to the organization given that in social media, balance is at the center of successful social media marketing campaign according to (Moone Slobodian 2016). In this regard it is, therefore, essential to achieve a reasonable balance, Tuten Solomon, (2014) elaborates that one of the best ways to realize a balance in social media begins with being mindful of the ratio that exists between selling and sharing. Sharing is very important and should come first because, in many occasions, people are on social media so that they can be educated, informed and entertained and not to be sold to. This, therefore, calls for intelligence in selling products on social media platforms. Integrity and ingenuity are needed in this area. Emotional capital is the aggregate feelings of goodwill towards an organization and the way in which that particular organization operates. The actions of executives can build emotional capital. An organization must ensure that it has built its emotional capital in order to be successful even in its internal communication processes. Success in using social media internally helps in reducing costs, stimulating innovations as well as increasing the organization's revenues. The use of social media in business is very important and timing is everything. A social media message should be timed in order to avoid embarrassing situations. An organization needs to gauge its customers feeling and attitude in order to post social media content at appropriate times. This will avoid exposing the weaknesses of the organization to the general public who follow social media comments posted by angry clients. The organization should also have perfect timing in order to know when there is high traffic and low traffic. Social media is like a city. It has rush hours. Content should be posted so as to coincide with the high traffic so as to reach a huge number of audience. One size fits all is no longer applicable in todays market. A more personalized experience is what clients are looking for on the web. It, therefore, important for an organization to first understand and define its audience before sharing any particular message on a social media platform. A department should be set up to monitor and handle social media messages. This department should be tasked with the monitoring of clients responses and responding to angry customers to avoid social media outburst from dissatisfied customers. A part of just knowing who one's clients are, it is essential to what one wants to say. To avoid messages that backfire, it is important for an organization to thoroughly analyze the organization's key message. The key message should not bear a bragging tone. Neither should it be too self-promoting but rather it should provide more value and outstanding experience to an organization's clients. The desired outcome of the organization should be to meet its goals through outstanding services delivery. The customer is always king. A good service delivery is what should, therefore, form part of the organization's goal for purposes of achieving the desired outcome which is to provide the best experience to customers. The choice of the social media channels to use is very vital for an organization. This will ensure that the messages are created for that platform particularly. Each and every social media platform has a different level of etiquette. In this regard, it is vital that upon choosing a platform to be used, the choices need to be tied to the organization's objectives, goals and the customers persona. To successfully compete on social media, one needs to use images appropriately. This is because it is a proven fact according to scientific research that nearly 90% of the information that is conveyed to the brain is visual. Visual content performs much better on a variety of social media. Survival on social media requires consistency. How often an organization should post content will depend on the social media platform of choice. For twitter an organization can post 4 times a day, Facebook 2 times a day, blog posts 2 times a day, LinkedIn once a day. Irrespective of the channel, consistency is very important. This way emerging issues can be noticed and quickly addressed to avoid damaging brand image. Work cited Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Mooney, M., Slobodian, S. (2016). Seeing the wood for the trees: Fixing large undefined problems in digital marketing. Journal of Digital Social Media Marketing, 3(4), 294-303. Hyder, S. (2016). The Zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue. BenBella Books, Inc.